Saturday, July 21, 2012

Business Cards for Musicians (What you Need)

There are many different opinions on how people should approach their musical career. There are also many so-called experts that like to offer their opinions on how things should work. I'm revitalizing my blog so I can express what methods I use personally in my own career as an independent artist.



On the subject of business cards . . . 


I personally ordered 1500 business cards through Vistaprint. It started off as something like 800 cards but as you're checking out they tend to offer deals etc. I ended up with 1500 for around $30. But there was a method for me having that many cards. I set my cards up at shows, festivals and other events so that people always have something with my information they can walk away with. I've gotten great responses after shows as a result of my cards set up in front of my tip jar.

Glossy vs Matte


Though glossy looks prettiest, I personally go with a matte finish for my cards. This allows any crappy pen or pencil to write various information on the back (which I leave blank).

What to Put on the Card . . . 


Picture vs Logo

This is obviously the big question. On my card, I have an "artsy" picture of myself, that way when people pull that card out of their wallet they can always put a name with a face. Some people put their logos on their cards. That seems to be logical too in regard to branding. I just happen to choose a photo of myself so people can begin to recognize.

Info


On my cards I have my

  • Website Address
  • Email Address
  • Facebook/Social Media Link
And that's IT. Things like phone numbers can be written on the back. This allows you to essentially have a free pamphlet you can hand out to fans without putting too much personal information on it. Hope this helps! Remember, this may not be the right answer but it's my answer to this particular question. Please feel free to leave comments or questions.